Many business leaders are apprehensive about raising prices in the current economic environment. However, conducting a pricing review may reveal that you are giving away profit; or worse yet, selling some products at a loss. The effect of a price increase is immediate and flows directly to your bottom line. A strategy that includes a … Read more

Okay, so I’m fresh off a bad experience.  It seems that there is a proliferation of advertisements, editorials and training programs devoted to the value of relationship marketing and staying close to your customers.  If it is so universally agreed that outstanding customer service is directly correlated to customer retention, why have so many organizations … Read more

Truly successful businesses excel in at least one of three key areas and adequately execute in the others depending upon the strategic focus they choose in delivering outstanding service to customers. These key areas are: Product Excellence – Strategies that deliver the best product(or service) at the best value – e.g., Apple; Customer Intimacy – … Read more