Today, we are sharing a guest blog post from Kelly McDonald.  Kelly is a marketing and advertising expert with more than 20 years of ...

Today’s post is a guest blog from Marisa Gift.  Marisa, a trainer at Dale Carnegie Training, is blogging on a year of living the the ...

Why is it that change is so hard for so many of us? Me included. First, as human beings we don’t like uncertainty, and ...

Last week I made a trip to Minneapolis to watch my beloved Minnesota Twins play baseball at Target Field. I’m always talking about getting ...

We’re almost there.  I’ve spent six weeks trying to lay out a long-term strategy development process that isn’t overwhelming (I hope).  I’ve tried to ...

Understanding the NOW and WHERE of your Patrons, Products, Promotion, and People are key parts of developing long-term strategy.  Even if you have an ...

So far in our strategic planning model we have talked about patrons, products, and promotion.  What about the people, your employees?  Who will support all ...

The last two posts have discussed who we want to sell to and what we want to sell to them.  So how are we going ...

At first glance, this seems pretty simple.  What are your key products?  Most businesses could name those.  They may really only have one key ...

I ended the last blog post by saying, “Maybe strategic planning isn’t that hard after all!”  I’ll be honest – it is hard.  The purpose of the ...