Once your business moves past the “dream” stage, it becomes an actual, functioning entity.  It has been born!  This is the second stage in the business life ...

Your business is constantly changing.  As time goes by, your business will progress through various stages of the business life cycle. Businesses go through ...

We are pleased to announce the release of Version 2 of our online Growth and Profit Solutions (GPS) diagnostic.  The online assessment will help you identify your ...

Arguably, the most common reason that marketing plans fail is that they are never implemented.  Imagine that you spend months and months helping your ...

In the last two weeks we have covered the importance of knowing your market and focusing your marketing the benefits your product/service will deliver ...

Last week I discussed the importance of understanding your market and introduced an exercise called market segmentation to help you identify your target market.  This ...

Reason #1:  Not Knowing Your Market Trying to market to a large and general population of customers is a recipe for failure.  A better ...

Kevin Cain is a CPA and partner at Cain Ellsworth.  He provides clients with tax and management consulting services. Kevin has concentrated expertise working with ...

Finishing our discussion on the four common mistakes that entrepreneurs make, today we will introduce the fourth common mistake:  focusing time and energy on ...

Continuing our discussion on the four common mistakes that entrepreneurs make, today we will introduce the third common mistake:  spending cash on the wrong ...